Linn owners from around the world converged on our Waterfoot factory this August for the inaugural Linn Forum Event. During its first two years, Linn's online forum has attracted over 6,500 registered users (and at least as many guest users) who participate in enthusiastic dialogue and debate about music and hi-fi. How many hi-fi magazines can honestly boast this level of active readership? The Linn Forum Event brought members of our online community face-to-face for the first time and we made it very special for them with a packed agenda and the most in-depth tour we have ever offered. Within days many of those who attended are now planning their next upgrade - some have even contacted their dealers already.
The response from those who attended was characterised by this subsequent post on the Linn Forum:
"After visiting the factory, meeting the team, seeing that everything is done 'in house' at the Linn factory (as opposed to buying in modules, chassis or assemblies from third party suppliers), then seeing the quality assurance processes and that every single product is comprehensively commissioned, it becomes immediately obvious just why Linn's products are so far ahead of their competitors" Briain
The web is now the most effective enthusiast destination for gathering information, sharing knowledge and recommendation - proven by the stratospheric growth of social networking and the terminal decline of print advertising. As we have long known, word-of-mouth recommendation is also the most powerful referral mechanism, and these growing online communities stimulate and accelerate referrals faster than ever before.
Our best customers are now more engaged than ever thanks to Linn's open approach and Online Marketing. You can turn this to your advantage.
As our key sales season approaches, now is the time to incorporate more online tactics into your marketing plan. Join the Linn Forum, find out what customers are talking about and take part in the discussion. Make sure your staff are tapped into the issues that really matter to enthusiasts. By participating as a Linn Specialist, you will grow and develop your online influence and by encouraging your best customers to sign up and participate they will become your most powerful advocates for new business.
Read more about what went on at the Linn Forum Event.
OTR 50 - August 2010